Email marketing is a digital marketing strategy where businesses send commercial messages or information via email to a group of subscribers. It allows companies to directly communicate with their target audience, promoting products or services, sharing valuable content, and building customer relationships. Through personalization, segmentation, and automation, businesses can tailor their emails to resonate with recipients, increasing engagement and conversions. Effective email campaigns incorporate attention-grabbing subject lines, concise content, personalized offers, engaging visuals, and compelling calls-to-action. Email marketing platforms provide tools for managing subscriber lists, creating and sending emails, tracking performance metrics, and optimizing campaigns for better results