PPC, or Pay-Per-Click, is an online advertising model where advertisers pay a fee for each click on their ads. It is a highly targeted form of advertising that allows businesses to display their ads to users actively searching for specific keywords or browsing websites related to their products or services. Advertisers bid on keywords, and when a user clicks on their ad, they are directed to the advertiser’s website. PPC offers businesses the opportunity to control their budget, target a specific audience, track performance metrics, and quickly generate traffic and potential conversions