A welcome email is an introductory message sent by a business or organization to new subscribers, customers, or users who have recently joined their mailing list, signed up for a service, or registered on their platform. The purpose of a welcome email is to establish a positive first impression, express gratitude for the individual’s interest or patronage, and provide essential information about the company, its products or services, and how to get started. This initial communication sets the tone for the relationship between the company and the recipient, aiming to engage, inform, and create a sense of belonging while encouraging further interaction and brand loyalty